Selected work.
A sampling of marketing and communications work across enterprise technology, healthcare, financial services, global industrial real estate, and emerging technology.
Making complex information useful.
Within Workday's Customer Success organization, priorities, programs, tools, customer insights, and go-to-market initiatives generate a constant flow of information. The communications challenge isn't a lack of information. It's making that information useful.
Meeting in a Box is a recurring communications and enablement program that packages timely priorities into ready-to-use content for People Leaders and their teams. Each edition brings together presentation materials, discussion topics, activities, customer insights, and communications that leaders can put to work immediately.
The program reflects a broader focus on building communications systems that are structured, repeatable, scalable, and increasingly AI-enabled.
Building a brand from the inside out.
As Altais established its presence in healthcare, it needed a brand system capable of creating consistency across a growing organization and a wide range of communications.
The Altais Style Guide brought the company's positioning, messaging, voice, visual identity, photography, typography, color, and design standards together in a single system. More than a design manual, it provided a practical foundation for how Altais would present itself across corporate, marketing, digital, and customer communications.
Making a sophisticated business story clear.
Prologis is a global leader in logistics real estate, with a massive international portfolio and relationships with thousands of companies around the world.
The communications challenge was to translate its scale, operating expertise, customer relationships, proprietary research, and investment capabilities into a clear and differentiated story for institutional investors.
The executive brief, As an Investor... You Should Expect More from Your Manager, turned those advantages into a focused narrative about why Prologis' owner-operator model mattered.
The project was part of broader work spanning corporate reputation, executive communications, research, sustainability, stakeholder communications, and thought leadership.
Turning emerging technology into a story people could understand.
Thinfilm was developing technology that connected everyday physical products to digital experiences through NFC. The opportunity was significant, but explaining an emerging technology to marketers, brands, investors, analysts, and the media required making the technology tangible.
I co-authored NFC Mobile Marketing For Dummies, Thinfilm Special Edition, a practical guide showing marketers how connected products could create new opportunities for consumer engagement, content, loyalty, commerce, and data.
The book was one part of a broader marketing and communications program that included global PR, brand strategy, executive communications, thought leadership, product launches, events, digital marketing, investor communications, and sales enablement.
Giving an industrial technology brand a stronger voice.
Anova serves highly specialized industrial markets, but specialized doesn't have to mean dry.
The social and digital work combined product marketing, industry expertise, events, sustainability, and brand personality to create content that was useful to customers while giving Anova a more distinctive presence.
The work ranged from communicating technical capabilities such as geofencing and tank monitoring to supporting major industry events and finding opportunities to bring more personality into a B2B brand.
