MARKETING.COMMUNICATIONS.BRAND.GROWTH.
Bill's professional portrait
I help companies sharpen their positioning, strengthen their brands, and turn marketing and communications into engines for growth.
A Blue Shield of California company
Strategy through execution.
I help companies figure out what they need to say, who they need to reach, and how to turn good strategy into marketing and communications that deliver results.
POSITIONING & BRAND
Brand strategy, positioning, messaging, corporate narrative, and reputation.
MARKETING & GROWTH
Marketing strategy, demand generation, product marketing, digital, campaigns, events, and measurement.
CORPORATE & EXECUTIVE COMMUNICATIONS
Executive, employee, corporate, change, crisis, investor, and stakeholder communications.
PR, THOUGHT LEADERSHIP & CONTENT
Media relations, thought leadership, content strategy, social, research, presentations, and storytelling.
SALES & FIELD ENABLEMENT
Sales tools, customer communications, launches, field programs, and content that helps teams engage customers and drive business.
AI-ENABLED COMMUNICATIONS
AI-powered workflows, research, content development, repurposing, automation, and scalable communications operations.
Making complex information useful.
Meeting in a Box is a recurring communications and enablement program that turns a constant flow of priorities, programs, tools, and changes into focused, ready-to-use content for People Leaders and their teams.
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Building a brand from the inside out.
A comprehensive brand system defining how Altais looks, sounds, and communicates, from positioning and messaging to voice, identity, photography, typography, and design.
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Making a sophisticated business story clear.
An executive brief translating Prologis' global scale, operating expertise, customer relationships, proprietary research, and investment capabilities into a focused story for institutional investors.
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Turning emerging technology into thought leadership.
I co-authored NFC Mobile Marketing For Dummies, Thinfilm Special Edition, showing marketers how connected products could create new opportunities for engagement, content, loyalty, commerce, and data.
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Giving an industrial technology brand a stronger voice.
Social and digital campaigns combining product marketing, industry expertise, events, sustainability, and personality to make a specialized B2B brand more engaging.
VIEW PROJECT →Experience on both sides of the table.
I've helped companies build brands, communicate clearly, and grow throughout my career, as an in-house marketing and communications leader and independent advisor.
Corporate roles span global financial services, industrial real estate, healthcare, enterprise technology, and emerging tech. I've built and led marketing and communications functions, supported executives, launched products and brands, managed reputation, and created thought leadership and programs for employees, customers, investors, partners, and the media.
As an independent consultant and fractional leader, I help companies with senior-level strategy and execution, taking ownership of high-priority initiatives and delivering the work.
What people I've worked with say.
“Bill led these highly successful executive communication efforts, developed the overarching messaging platform, prepared analyst/media briefing documents, and collaborated to secure key executive interviews that helped Thinfilm achieve a global thought leadership position within the industry.”
DAVOR SUTIJAFormer CEO, Thinfilm Electronics“Bill has a rare ability to quickly understand a business, identify the story that matters, and turn it into communications that get attention. He brings the perspective and judgment of a senior marketing and communications leader, but he’s also willing to roll up his sleeves and do the work. He’s been a trusted partner to TenCode on PR, social media, and broader communications strategy.”
ROB COMBICo-Founder & CEO, TenCode Benefits“Bill is a results-oriented marketing professional who brings deep knowledge and expertise in marketing, sales, and financial services to his work. Keeping his eye squarely on our aggressive revenue objectives, Bill juggled multiple programs and campaigns with success and aplomb.”
KATE DEGNANFormer Manager“Bill is a strong, empathetic leader who empowers and supports his team to make independent decisions and perform at their best. At Thinfilm, he managed a small marcom/corporate communications team with very minimal resources yet generated strong media coverage and solid momentum for the company’s brand-building efforts.”
MARGE ANGFormer Direct Report